The Story of Mienne

Mienne began with a dream - one I’ve carried since I was little. For as long as I can remember, I’ve wanted to create my own fashion label. Something elegant, timeless, and filled with purpose.

I’ve always been someone who cares deeply - about people, the planet, and the animals we share it with. But as I grew older and more conscious of the world around me, I began to see the harsh realities behind the fashion industry. The overproduction. The waste. The mistreatment of workers. And the widespread, unquestioned use of animals for clothing and profit.

It was frustrating. Heartbreaking, even - especially for someone who had always seen fashion as a form of self-expression and empowerment.

And that’s where Mienne began.

As a lawyer based in Australia, living a vegan lifestyle and hoping to contribute to animal welfare through my legal path one day, I created Mienne to be part of the solution - not the cycle. I wanted to offer something better. Something I couldn’t find myself.

Mienne is a slow fashion label grounded in values and elevated by style. Every garment is made-to-order here in Australia using only vegan-friendly fabrics, designed to last beyond seasons and trends. No shortcuts. No excess. Just thoughtful pieces made to make you feel like your most confident, conscious self.

If you’ve ever longed for a wardrobe that reflects who you are - inside and out, then welcome. Mienne was made for you.

Warmly,

Chelsea

Founder, CEO & Designer of Mienne